LinkedIn isn’t Facebook, Honest!

I know it’s Friday. And I am, like many of you, very happy about that.

But is LinkedIn really the place for me to tell everyone I’m going to drown myself in wine and Doritos this weekend?

I really like LinkedIn. I also really like Facebook, but they are very different beasts. I use LinkedIn to keep in touch with my professional contacts. It’s perfect for sharing interesting articles, websites and events, and keeping up to date with what my contacts are talking about. Professionally.

If you like LinkedIn and want to use it properly PLEASE don’t use it like Facebook. Don't post pictures of cats in dresses, or tell me what you had for breakfast. It will just distract me and get me into trouble. And as a fellow professional I’m sure you wouldn’t want that. As for posting comments; as a general rule, if it would make your mother frown - don't write it!

That’s because LinkedIn is for professional networking. Not social networking.

All that being said, this is a blog. And I am VERY glad it’s Friday!!

Have a great weekend!

Author: Laura Biddiscombe

Are you a 'Social' Company?

There are many companies whose employees are banned from using social media at work. Yet those same companies often have feeds and pages across all the best known sites. So why do some companies see social media as a beneficial resource of information for a company and its employees, and others, well, just don't?

Many companies still view social media as a “build it and they will come” exercise, creating pages on Facebook, setting up a Twitter feed, and starting a blog to share their 'message', expecting an influx of new followers and, as a result, business. But it doesn’t happen overnight, so can be percieved as a failure when it doesnt yield results immediately...

As far as our industry is concerned, business is a large percentage social. There can be months, or even years of interaction before a project starts generating income. Social media gives you a great opportunity to share news, events and general industry updates with your customers, especially when a project update isn't required.

Social networks are best used for communicating and sharing information. There is no pressure on the customer to respond, and they can take their time to read something they are interested in, without feeling ‘sold to’. That being said, because social media allows you to actually have a no-strings conversation, it helps create a community of followers that see you as more than just a business entity. They’ll view you as someone they trust, and people prefer to buy from people they trust.

Here at Sarsen we run a Blog, Twitter feed and monthly News Bytes email. We’ve just started putting together a Pinterest page, and our LinkedIn page is updated regularly. If you'd like to see what we're talking about you can click one of the following icons to find out more.

LinkedIn

News Bytes - Feb '14

Twitter

There's more than one way to keep up with the latest news from Sarsen Technology.....

Social media is now de rigueur in the world of business, and never ones to be left behind we’re keeping up with the Joneses, and have a huge amount of information available every day, in a variety of formats, including Twitter and LinkedIn!

• To celebrate our 10^th anniversary in 2010, Sarsen Technology launched a brand new corporate image, including a new Sarsen logo. Alongside this we started ‘NewsBytes’; our company newsletter with updates on the latest products, events and news from the last month.
• LinkedIn – Here you can find our latest company updates, career opportunities, personnel changes, interesting articles and product information, as well as contact details for our office here in Marlborough, UK.
• Twitter – Check out the Sarsen Twitter feed for real time news and updates from the team. You can follow us here - @Sarsen_Tech. The Sarsen sales team also have individual Twitter accounts, each with a different flavour –

Laura Jeffs - @Laura_Sarsen

Nigel Norman – @Nigel_Sarsen

Robbie Burns – @Robbie_Sarsen

Tim Norris - @embedded_tim

• Our website www.sarsen.net is always being updated with new products and updates from our 10 US manufacturers.

And of course, if you're reading this then you've discovered our blog. It's a more relaxed format, so we might share some of our more social exploits - charity fundraising, achievements, staff party photos...... It's updated every week so stay tuned and who knows what you might see!

Each of these services give you a different insight into the world of Sarsen Technology, so follow us on Twitter, check out the blog, and subscribe to Newsbytes to make sure you aren’t missing out on anything!!

As they say, miss it, miss out......

Have a great weekend!!