Are you a 'Social' Company?

There are many companies whose employees are banned from using social media at work. Yet those same companies often have feeds and pages across all the best known sites. So why do some companies see social media as a beneficial resource of information for a company and its employees, and others, well, just don't?

Many companies still view social media as a “build it and they will come” exercise, creating pages on Facebook, setting up a Twitter feed, and starting a blog to share their 'message', expecting an influx of new followers and, as a result, business. But it doesn’t happen overnight, so can be percieved as a failure when it doesnt yield results immediately...

As far as our industry is concerned, business is a large percentage social. There can be months, or even years of interaction before a project starts generating income. Social media gives you a great opportunity to share news, events and general industry updates with your customers, especially when a project update isn't required.

Social networks are best used for communicating and sharing information. There is no pressure on the customer to respond, and they can take their time to read something they are interested in, without feeling ‘sold to’. That being said, because social media allows you to actually have a no-strings conversation, it helps create a community of followers that see you as more than just a business entity. They’ll view you as someone they trust, and people prefer to buy from people they trust.

Here at Sarsen we run a Blog, Twitter feed and monthly News Bytes email. We’ve just started putting together a Pinterest page, and our LinkedIn page is updated regularly. If you'd like to see what we're talking about you can click one of the following icons to find out more.

LinkedIn

News Bytes - Feb '14

Twitter